Los Angeles, CA –  Grooby announced they will be donating an extra 5% on top of all model fees for every N. American and European model they shoot for their sites  to the recently formed Trans Adult Industry Foundation (TAIF).

“I believe by adding a donation to TAIF on each shoot we do will set a precedent to ourselves and hopefully other companies as a simple way to build an ongoing stream of money directly to the fund,” said Grooby founder Steven Grooby. “It’s also intended to display to the models we’re working with that each of their shoots has a direct impact on how much we can contribute back to the causes we support.  I’d love to engage other companies on this and see if we can make it industry wide in our niche.”

Grooby currently shoots between 500-600 scenes in N. America and Europe annually. With the extra donations from each shoot, the company hopes to raise over $24,000 this year in addition to extra fundraising activities.

Trans Adult Industry Foundation (TAIF) raises money, by fundraising and corporate sponsorships, to distribute funds directly to charitable organizations that provide life-affirming support services to the transgender population. This includes, but is not limited to, groups who work in housing, call centers, emergency shelters, and advocacy. The intention of TAIF is to provide resources to trans people, with a specific focus on the needs of the performers in our community. For more information, visit TAIF.org.

Please note as TAIF is not yet a 501(c)(3) tax-exempt organization, any contributions to the organization are not deductible for federal income tax purposes as charitable contributions.

Los Angeles, CA – Los Angeles based non-profit organization, Trans Adult Industry Foundation, Inc. (TAIF), launched this week. The Board of Directors are advocate and educator Buck Angel, Grooby owner Steven Grooby, and Grooby Marketing Director Kristel Penn.

“Giving back is a very important part of my work so joining with TAIF was a no brainer,” said educator and adult industry veteran Buck Angel. “We as adult entertainment producers and performers have been shunned by some LGBTQ organizations when we have tried to donate our money. This makes me sad because essentially they are saying, ‘your money is not good enough to save lives.’ So with that came TAIF, and something good came out of a negative. Excited to see the future of TAIF and helping our community. #gratitude.”

“We’ve a long standing history of promoting and donating to causes that are related to our specific niche and I’ve nurtured a few ideas on how we can ‘give back’ to our community without being able to bring them to fruition,” said Grooby founder Steven Grooby. “TAIF has taken the best of our previous ideas and is also born out of frustration on wanting to get funds to those most in need, with some charities refusing to accept money from adult companies. Buck, Kristel, and I are looking forward to reaching out to other companies, models, and fans and have some cool fundraising ideas, as well as funneling a portion of Grooby’s profits directly to the foundation.”

Board of Directors Buck Angel, Steven Grooby, and Kristel Penn had been brainstorming for nearly a year before creating TAIF. All agreed on the importance of providing assistance to groups who support trans performers in the adult industry and believed a non-profit organization was the most effective way to ensure funds are distributed where needed. Any contributions made through TAIF will be listed on its website with full transparency. Companies in the adult industry who want to work with TAIF should contact Kristel Penn at kristel@grooby.com.

Lawrence Walters, Esq., General Counsel to the Foundation, applauded the effort, saying, “The trans community will be well-served by this clearinghouse for effective donations, and the Directors are committed to raising the necessary funds to make a difference.”

Trans Adult Industry Foundation (TAIF) raises money, by fundraising and corporate sponsorships, to distribute funds directly to charitable organizations that provide life-affirming support services to the transgender population. This includes, but is not limited to, groups who work in housing, call centers, emergency shelters, and advocacy. The intention of TAIF is to provide resources to trans people, with a specific focus on the needs of the performers in our community. For more information, visit TAIF.org.

Please note as TAIF is not yet a 501(c)(3) tax-exempt organization, any contributions to the organization are not deductible for federal income tax purposes as charitable contributions.